Married couple and business partner duo Kenny and Jami Eidsvold pose in Social Space, a new rentable venue they created as a complement to their marketing agency, Smarty Social Media. “The second the space opened up, I walked through it and knew it would be perfect for production, events and meetings,” says Jami.
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Smarty Social Media, Social Space
If you’re looking for a venue to create content, hold meetings or host events, the newly opened Social Space in Old Towne is an ideal fit. Started by married couple Jami and Kenny Eidsvold, Social Space is a spinoff of their marketing agency, Smarty Social Media, and opened in January for teams and creators to connect and collaborate.
“We wanted to build a space that inspires and supports creativity, both for our team and for the local Orange County creative community,” says Jami, who founded Smarty Social Media in 2013. The agency specializes in social media strategy and management for healthcare and Med Tech clients.
Jami and Kenny moved the Smarty Social office from downtown Santa Ana to Old Towne in 2024, and have about 30 employees. As a marketing agency, they also needed a dedicated production space, as they work with clients like Invisalign and Allergan Aesthetics, creating human stories that help medical devices and health innovations connect with people.
So, the 2,000-square-foot Social Space was born, and the duo has rented it out as a multi-purpose venue designed for clients to shoot content, have meetings, host events or use the space in whichever creative way appeals to them.
“I always envisioned this as a truly multi-purpose space,” says Jami. “I’m able to host industry events and create content for clients. But to see people come in and reimagine the space for however they want to use it has been very cool. It’s a blank canvas.”
In less than a year since opening, Jami says the Social Space has already been booked by many different clients, including Chapman University students for film productions, local businesses for meetings, chefs for private dinners, and community members for private events.
“There are a lot of spaces like this in Los Angeles, but very few options in Orange County,” she says. “I always thought the Plaza was an area with such great charm, and that it would be a wonderful place for this type of venue.”
Kenny was born and raised in Orange and Jami attended Chapman, so the couple have deep roots in the community.
“I’ve been coming to Old Towne Orange since I was a young child, and I’ve always loved the Plaza, so it’s exciting to now be here and play a role in the local creative community,” says Kenny.
The Social Space also felt like a natural next step for their working partnership. Jami operates the agency and works directly with clients, while Kenny supports operations and oversees the Social Space.
“Our work and life are very blended,” says Kenny. “We both have different responsibilities in our roles, but it works out nicely because it allows us to grow our business while also having time to raise our family.”
Smarty Social Media
135 South Lemon St., Suite A, Old Towne Orange, CA 92866 / 877-762-7899
