Nonahme Manager and Social Media Coordinator Sophia Ramirez (left) and Owner Piero Graham highlight items from the shop’s carefully curated thrifted collection.  After selling in several antique shops in Old Towne, Graham is excited to keep learning from other small businesses in the area to build out his storefront.

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Nonahme Vintage

Piero Graham’s vintage clothing journey began at antique malls in Old Towne as a teenager.  Now, just a few years later, he has transformed that early experience into his own storefront: Nonahme Vintage, which officially opened in October.

His path started with a booth at Antique Depot, where he built his initial customer base.  As his collection and dedication grew, Graham expanded to other locations like Antique Station and the Orange Circle Antique Mall, quickly becoming one of the top sellers.  When the opportunity for his standalone store presented itself, the timing felt right.

“I love learning about clothes and the other sellers in the vintage community.  We’ve got such a great community of sellers and business owners here in Old Towne.”

Graham got his start in the business accidentally after discovering how much he loved thrifting clothing for himself.  What began as a search for distinctive pieces for his wardrobe soon evolved as his collection outgrew his closet.  After listing some pieces online, he found his niche and began building his business.

Today, he curates and sells T-shirts, crew necks and hoodies from the 1980s to the early 2000s. Graham also features rarer items like NASCAR racing jackets with bold patterns, which he says have been favorites for both customers and Graham himself during the shopping experience.

“It’s always exciting to sell one of those jackets and see who’s going home with it,” says Graham.  “I get to watch them try it on beforehand, and seeing the reactions to the jacket is fun and rewarding.”

Graham’s natural love for vintage clothing shines through in his work, and he shows up to work each day eager to share his finds.

“At the end of the day, it is a passion of mine, so I don't see this shop as work,” he says.  “It’s fun for me and just feels like an extension of shopping.”

The shop’s success stems from this genuine enthusiasm, which has been clear to those closest to the business since its earliest days.

“This all started with the passion from a 16-year-old boy who liked to thrift locally, who manifested and put in the work to make Nonahme Vintage a reality,” says Graham’s girlfriend, Sophia Ramirez, who serves as the shop’s Manager and Social Media Coordinator.

Looking ahead to the new year, Graham hopes to extend the store’s offline and online community to host events and expand his customer offerings.

Nonahme Vintage
142 North Glassell St., Old Towne Orange, CA 92866  /  714-589-0407