A major re-branding and renovation campaign is nearly complete at The Outlets at Orange, formerly known as The Block at Orange. The newly transformed retail destination is now Orange Countys only high-end outlet center for inline stores featuring such merchants as Saks 5th Avenue OFF 5th, Last Call by Neiman Marcus, Levis Outlet, Nike Factory Store, DKNY Company Store, Calvin Klein Company Store, Guitar Center, G by Guess, Esprit Outlet, Tommy Hilfiger, Ann Taylor Factory Store, Off Broadway Shoes, H&M and many more.
General Manager Blake Windal said the new changes position the center to tap into the thriving Anaheim tourism demographic.
The trend for visitors is to go outlet shopping during their stay, and we are just a few miles from Disneyland and other resort favorites, Blake said. You have one word to communicate your identity to the tourist, and that word is outlet. The new name has already resonated with visitors, yet we anticipate locals may continue to refer to us as The Block.
Boasting 120 merchants, The Outlets at Orange shines the spotlight on fashion and designer brands. Nordstrom Rack is slated to open March 1st and Sports Authority will arrive this summer.
Entertainment options are plentiful as well, highlighted by Vans Skatepark, Lucky Strike Lanes, Dave & Busters, Thrill It Fun Center, AMC 30 Theaters & IMAX and the 13,000-square-foot Burke Williams Day Spa.
Visitors can partake in any number of fantastic restaurants from Market Broiler, Johnny Rockets and El Torito, to TGI Fridays, Café Tu Tu Tango and Alcatraz Brewing Company. In January, Buffalo Wild Wings will open its doors, followed by Saddle Ranch Chop House this spring.
The other big news is that we plan to add even more retail in the next three years, said Blake, who notes that access into the center has been improved off the 22 Freeway.
Theres a renaissance going on throughout the entire center, including new lighting in the parking lot, upscale restrooms and new street names like Designer Drive and Style Street.
Its a whole new center, and were very excited for our official unveiling this March.
Published in the Jan/Feb 2012 edition of the Old Towne Orange Plaza Review
Written by Karen Anderson, Photograph by Jeanine Hill
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